The Corporate Nose

In recent years, the uniqueness of cars can to some extent be dull. In the way the cars from marques look similar with only a few differences. Evolutions of the car being made to fit different body styles (hot-hatch, coupe, family car etc.)

Audi, the most famous of the marques, used their "Corporate" Grille and fitted it to every car they make. From the A3 to the R8, the grille is almost the same.

Now I ask, is this what is going to happen and are other marques going to follow suit???

I hope not. Looking around I see that this isn't the case and am glad.

For one simple reason. Designers have imagination. The freedom to build different cars to fit different models. It's the way to do it.

I may sound like a bit of a hypocrite right now, but I do see Audi's point to it. Why they wanted the look on every model. Because they wanted a recognisable almost iconic design.

Although I agree with Audi, I also disagree with keeping the same look on every car.

Have the freedom to design good, different cars. Similar looks can be good, but there is a way of making them look different at the same time...